Ludacris

Actor. Philanthropist. Label executive. Rapper. Star. It seems that Ludacris conquers every project he takes on, bringing his unique persona and approach to every aspect of the media business.

Ask Ludacris his career plan and he wastes no time in setting you straight. "I'm in the game to change music. I think that's what every artist should be in it for."

Since first exploding onto the scene as the Ambassador of the Dirty South, Ludacris has sold over 18 million records and scored dozens of music awards and nominations. Then he took on acting, starring in critically acclaimed box office hits such as Crash, Hustle + Flow, and Fred Claus. He's collaborated with over 45 artists from all kinds of musical genres—Fergie, Usher, Quincy Jones, Mariah Carey—and with WeMix, he plans to collaborate with the world.

Matt is founder of MegaMobile TV, a multi-platform content studio creating original concepts for TV, web, mobile, and video game. The company launched in March 2007; WeMix is its first project.

From 2004 until 2007, Matt was Vice President of Development at True Entertainment, Endemol's New York-based production company. As lead manager for all of True's reality and alternative content, Matt created and oversaw numerous television properties, including Gastineau Girls for E!, and Band In A Bubble for MTV.

Before joining True, Matt was an independent showrunner who created and produced original content for numerous cable and broadcast networks. His credits include Who Wants To Be A Millionaire for ABC, 2 Minute Drill for ESPN, and the music documentary 50 Greatest Album Covers for VH1. He also created Pop Smarts, a top-selling board game about pop culture.